Exploring the Wide Range of Pop Tart Flavors Available
Intro
Pop Tarts have been a staple in the world of snacks for decades. They evoke a sense of nostalgia, reminding many of carefree mornings and hurried breakfasts before school. But the charm of Pop Tarts goes beyond just the memories; it dives deep into an expansive spectrum of flavors that captures an astonishing variety of tastes and textures. With everything from cherished classics to bold, creative twists, these toaster pastries cater to diverse palates.
As we embark on this journey through the intriguing world of Pop Tart flavors, we will unpack the intricate details of each option. The delicate balance of sweetness, tartness, and texture stands out, revealing why consumers are so passionately loyal to these treats. This exploration promises not only a look at traditional flavors but also a peek at unique regional varieties, fleeting limited editions, and even what the future may hold for Pop Tart enthusiasts. Bringing this experience to life, we’ll analyze ingredient compositions and consumer preferences, ensuring a comprehensive understanding of why Pop Tarts hold such a cherished place in our hearts.
Let’s get started and discover the wonderful world of Pop Tart flavors together.
Prologue to Pop Tarts
Pop Tarts, those sweet pastries encased in a flaky crust, hold a special place in the hearts—and stomachs—of snack lovers across the globe. This beloved treat has morphed over the decades, showcasing an array of flavors that excite both the young and the young at heart. Understanding the nuances of Pop Tarts isn't just about the sugary thrill they offer; it’s about tracing back to their inception and recognizing the role they have played in food culture. Not only do they evoke nostalgia, they also spark curiosity in taste and innovation.
Historical Context
The roots of Pop Tarts can be traced back to the 1960s, a time when breakfast convenience was becoming increasingly important. Kellogg's launched these pastries as a quick breakfast option, hoping to capture the attention of busy families who were always on the go. Imagine a world where Pop Tarts first came out like an artist unveiling a new masterpiece; at that time, they were advertised as a more portable alternative to toast. The product was initially available in just two flavors—strawberry and brown sugar cinnamon—paving the way for the diverse spectrum we see today. In the years that followed, Pop Tarts would take off in a way that even their creators likely hadn’t anticipated. Today, they are not just a breakfast item but a cultural phenomenon, spanning generations and appeals.
Cultural Significance
Pop Tarts have traveled beyond the mere confines of our kitchen cabinets. They represent a slice of Americana, intersecting with pop culture, nostalgia, and even social media movements. Kids grew up with Pop Tarts as a favorite after-school snack, while college students have relied on them as quick fuel for late-night study sessions. They evoke memories of simpler times, when a single bite could bring back feelings of warmth and comfort.
Surprisingly, they also have found their way into cereal boxes and limited-edition treats, bridging the gap between generations of flavors. Social media has been a potent platform for this pastry, as hashtag trends highlighting unique flavors have enthralled food enthusiasts and casual eaters alike. In a society where culinary creativity constantly shifts, Pop Tarts have successfully placed themselves on both end of tradition and innovation.
"Food is not just about sustenance; it's a cultural expression—Pop Tarts encapsulate that beautifully."
So, as we navigate the vast offerings of flavors, we not only reflect on what Pop Tarts offer our taste buds, but also the stories they've created along the way, illustrating their transformative role in our collective dietary tapestry of today.
Classic Flavors
Classic flavors of Pop Tarts hold a special place in the hearts of many snack enthusiasts. These flavors are not just about fulfilling hunger; they evoke feelings of nostalgia, reminding us of childhood breakfasts or late-night snacks. Their popularity stems from their simplicity and familiarity. These flavors often serve as a gateway for new consumers, paving the way for them to explore the more adventurous varieties available. By focusing on classic flavors, this article can showcase the fundamental taste profiles that have stood the test of time.
Strawberry
Strawberry Pop Tarts are perhaps the most iconic flavor of the entire line. The sweet and slightly tart taste of strawberry jam nestled between two toasted crusts encapsulates a quintessential experience. This flavor often reminds people of picnics, summer days, and youthful memories of sharing snacks with friends.
The vibrant red of the frosting on top adds a visual appeal that complements the flavor, making it an instant favorite for many. But it’s not just about taste; the combination of the crispy crust with the gooey filling generates a satisfying textural contrast. Strawberry Pop Tarts set the benchmark for expectations when it comes to filling and crust synergy.
"The first pop of that sweet strawberry hits you right in the feels; it’s like taking a bite out of summer itself."
Brown Sugar Cinnamon
Next up, Brown Sugar Cinnamon is right there in the classic collection, and it brings a warm, cozy feel to the table. This flavor is an ode to the comforting taste of cinnamon rolls fresh out of the oven, taking that homely essence and encapsulating it within a Pop Tart. The balance of sweetness from the brown sugar and the spice from the cinnamon presents a unique flavor profile that many cherish.
This flavor is a go-to during the colder months, bringing a sense of warmth as one bites into it. It’s a perfect match for a warm beverage, be it coffee or cocoa, enhancing the snack experience altogether. The nostalgia associated with this flavor often extends beyond just taste, reminding consumers of family gatherings and holidays.
Cherry
Cherry is another one of those classic flavors that beckons users back to simpler times. It carries a sweet yet tangy kick that tends to linger on the palate. Many people associate this flavor with upbeat occasions, like birthday parties or summer fairs, where cherries seem to be a cornerstone of fun.
The bright red filling inside gives a vibrant burst of color while contributing a delightful depth of flavor as well. With its eye-catching glaze and inviting aroma, Cherry Pop Tarts are not only a snack but an experience. They often stand out with their approachable taste, making them a favorite among the younger demographic and a classic choice for all ages.
Overall, the classic flavors of Pop Tarts, from Strawberry to Brown Sugar Cinnamon and Cherry, create a solid foundation for the brand, emphasizing why they continue to resonate with consumers. These flavors provide a touchstone for exploration, leading to more exotic varieties while still celebrating the simplicity of beloved tastes.
Fruit-Based Flavors
Fruit-based flavors represent a significant segment in the Pop Tart universe. These flavors often combine nostalgia with a hint of freshness, making them appealing not just to kids but to adults too. There is an undeniable connection that many have with fruit flavors—they evoke memories of simpler times, remind us of home-baked treats, and maintain a certain level of comfort in a world that is constantly changing. Understanding these flavors can help us appreciate the varied palette that Pop Tarts offer.
When examining fruit-based options, one finds that each flavor typically comes with its own unique backstory and flavor profile. They are often bursting with a sweet, tangy essence that balances nicely between satisfying cravings and enhancing a breakfast time routine. It’s essential to delve into the specifics of these flavors to grasp the full scope of what they bring to the table.
Wild Berry
The Wild Berry flavor is a delightful blend that captures the essence of a real berry patch on a sun-kissed morning. With an intriguing combination of strawberries, blueberries, and raspberries, it dances on the palate while offering a sweet yet tart experience. What sets this flavor apart are its vibrant colors and enticing aroma upon opening the package. Not to mention, its visually appealing frost at the top is often a talking point among fans, making it one of the more popular choices among fruit-based variants.
This flavor stands out not just for its taste but also for its versatility. Many consumers opt to enjoy Wild Berry straight out of the package, while others prefer to toast it for an enhanced, warm experience. It perfectly embodies the idea of a breakfast treat while maintaining characteristics of a dessert, making it a go-to for varied occasions.
Raspberry
Raspberry-flavored Pop Tarts offer a delightful rush of fruity flavor that captures the essence of tartness in a way that is palpable with each bite. The raspberry filling tends to be less sweet than some of its counterparts, which can be appealing for those who are looking for something a bit different. This flavor has become a classic beloved by many for its bold taste and its ability to transport one ’s mind back to summer picnics with raspberry pies.
The tart, almost tangy nature of raspberries shines through, providing a nice contrast to the sugary icing. It’s worth noting that not everyone may favor the higher acidity, but its unique flavor profile earns it a respected place among fruit-based offerings. As the world grows more health-conscious, raspberry's reputation as a healthier fruit might lend it a green light among consumers who are looking for a sweet treat without overindulgence.
Blueberry
Blueberry is perhaps one of the quintessential flavors when it comes to Pop Tarts. There’s a familiarity that gives this flavor a leg up. The embodiment of sweetness is all wrapped in a crunchy shell, offering a comforting nostalgia that makes it a staple in many households. Upon biting into it, one will find a gooey blueberry filling that gives off delectable hints of warmth, as though one were indulging in fresh blueberry muffins coming straight from the oven.
This flavor speaks to many, primarily because of the health connotation that blueberries carry. High in antioxidants, blueberries are celebrated for their benefits. Thus, when choosing a Blueberry Pop Tart, consumers might feel they’re treating themselves to a snack that has potential health benefits attached. Whether eaten cold or toasted, the blueberry flavor manages to please a wide array of taste buds while providing a satisfying flavor experience.
Dessert-Inspired Flavors
Dessert-inspired flavors represent a significant facet of the Pop Tart universe, bridging the gap between snack and dessert seamlessly. This thematic group taps into the nostalgic cravings for beloved sweet treats and translates them into a portable and quick indulgence. The joy of diving into these sugary delights is not just about taste; it involves memories, childhood satisfaction, and convenience rolled into one delectable package.
Adopting these dessert themes allows consumers to experience familiar flavors without the need for tedious preparation in the kitchen. They combine nostalgia, effortless enjoyment, and a modern twist on classic desserts, making them appealing not only to children but also to adults seeking a quick treat that evokes comfort and happy moments.
S'mores
The S'mores-flavored Pop Tart reimagines the classic campfire treat into a handy snack. With a graham cracker crust, gooey chocolate filling, and a drizzle of marshmallow frosting, it encapsulates the essence of making S'mores outdoors. This flavor brings about a sense of warmth and community, often associated with outdoor gatherings under starry nights or family gatherings by the fire. The balance of crunchy and gooey textures, paired with sweet and slightly savory notes, provides a multifaceted tasting experience.
With its resemblance to a cherished camping activity, S'mores Pop Tarts not only satisfy a sweet tooth but also invoke memories of backyard adventures and bright summer evenings. They are a perfect pick for those evenings when you're pulling an all-nighter for a big project or simply indulging in a midnight snack.
Chocolate Fudge
Chocolate Fudge is the quintessential offering for chocolate lovers. This flavor packs a rich, almost decadent, chocolate filling enveloped in a chocolate-covered pastry, catering to the taste buds of those who dream of cocoa-laden desserts. The deep chocolate flavor provides an escape, transporting the eater away from the everyday mundane into a realm of pure indulgence.
Once you bite into it, the taste is reminiscent of brownies fresh from the oven. The overall experience showcases a certain elegance, capturing the spirit of dessert in a convenient format. Each bite brings richness, inviting the person to slow down and savor the moment—perfect for a midday pick-me-up or an after-dinner treat.
Boston Cream Donut
Boston Cream Donut Pop Tarts offer a delightful interpretation of the famous dessert. With vanilla custard filling covered in a chocolaty glaze, this flavor echoes the classic donut found in bakeries, making it a favorite among dessert enthusiasts. The experience of biting into this tart is indeed something special—one can almost feel the nostalgia of visiting a local diner and savoring a freshly made donut.
The custard filling provides a satisfying creaminess that pairs with the rich chocolate frosting. This dynamic duo encapsulates all the joyous elements of indulging in a sumptuous dessert without the sudden pang of guilt that can accompany richer, more calorie-laden options. It’s an ideal on-the-go treat that makes every day feel a touch sweeter.
"Dessert-inspired flavors not only satisfy cravings but stir the passions of fond memories."
Limited Edition Flavors
Limited Edition Flavors represent a fascinating aspect of Pop Tarts, breathing excitement into an otherwise static market of snack goods. These offerings captivate consumers, who often have a sweet tooth for novelty along with their penchant for classic tastes. For many, limited editions lead to a treasure hunt, where each flavor release becomes an event, rather than merely another product to buy. They create buzz and anticipation, not just for immediate sales but for the cultural moment they represent. Seasonal and collaborative flavors stand out, reflecting a shift in consumer behavior towards wanting experiences rather than ordinary consumption.
Seasonal Offerings
Seasonal flavors are like the changing of the guard in the world of Pop Tarts. They make you think of the time of year, evoking memories and emotional connections with each bite. For instance, when the leaves turn and fall comes creeping in, flavors like Pumpkin Pie pop up, instantly conjuring the smell of baked goods wafting through cozy kitchens.
These seasonal options vary each year; sometimes they might surprise you with flavors like Eggnog or Chocolate Mint, which just scream holiday cheer.
"Seasonal flavors transform an everyday snack into a special treat, weaving moments of joy and nostalgia into our lives."
However, they also bring challenges. Manufacturers must balance popular demand and the seasonal palate. People have set tastes during holidays, and if the offering misses the mark, it can turn consumers away. Plus, once the season is over, these flavors are gone like a puff of early morning fog, and missing out can lead to regret.
Collaborations with Brands
Collaboration is like a delicious marriage between two beloved names, creating flavors that challenge and delight. Take for instance, the partnership between Pop Tarts and favorite brands. Imagine a Nutter Butter flavor combining the classic cookie taste with the Pop Tart texture—blending nostalgia with savory delight.
Brands often work together to leverage each other's followings, drawing in fans of both. This strategy isn't just smart marketing; it leaves consumers curious to try something they might not normally consider.
The mix of unique experiences and sights makes collaborations fun but also risky. If a collaboration flops, it can lead to disappointment and a tarnished reputation for both parties. Still, success leads to buzz, social media posts, and more eager fans waiting for the next mashup.
In summary, Limited Edition Flavors, particularly those seasonal or collaborative, play a significant role in keeping the Pop Tart brand fresh and exciting. They elevate the simple pastry into a cultural phenomenon that keeps food lovers returning to the store for more.
Regional and International Varieties
The exploration of Pop Tart flavors wouldn't be complete without acknowledging the regional and international varieties that highlight cultural inclinations and preferences in snack choices. As Pop Tarts have reached far beyond the borders of the United States, they have adapted to the unique tastes of diverse markets. This section looks closely at how regional differences shape the Pop Tart flavor landscape and underscores the benefits of such variety in a globalized world. By recognizing these differences, consumers can appreciate how local culture influences flavor profiles, thus enriching their overall experience with this beloved pastry.
Flavors Unique to Specific Markets
When it comes to Pop Tarts, various countries boast flavors that cater specifically to local palates. For instance, in Japan, you might stumble across flavors like Matcha Green Tea or even Sweet Potato, blending traditional dessert inspirations with the familiar Pop Tart design. In contrast, European markets often offer fruity varieties like Raspberry and Melon, delighting fans with refreshing, seasonal flavors that reflect their local agriculture.
Such unique offerings often serve as a reflection of the food culture within a region. Imagine biting into a Pop Tart filled with traditional Italian Tiramisu flavor - it’s this creative adaptation that not only satisfies local cravings but also introduces an element of newness to the experience.
- Global Flavor Options:
- Japan: Matcha Green Tea, Sweet Potato
- Italy: Tiramisu
- UK: Chocolate Orange
Access to these regional flavors enriches the brand, allowing it to resonate more deeply with consumers. They are not just snacks; they are representations of local love for food and culture.
Global Popularity
The rise of Pop Tarts on a global scale proves that some things really are universally appealing. While the classic flavors like Strawberry and Brown Sugar Cinnamon might dominate the U.S. market, international preferences paint a different picture.
Although Pop Tarts had their beginnings in America, many countries have adopted and adapted them into their snack culture. Social media platforms have further bolstered this trend, with users sharing their own Pop Tart experiences, flavor suggestions, and DIY creations. Instagram and TikTok play a significant role in showcasing how people from other nations enjoy these pastries, sometimes even incorporating them into their local recipes.
Despite these flavors, the essence of what makes a Pop Tart appealing remains constant worldwide: convenience, nostalgia, and innovation.
In the grand tapestry of snacks, Pop Tarts fit snugly, bringing comfort and delight to many.
"Pop Tarts are more than just pastries. They are connectors of cultures, bridging flavors and experiences from across the globe."
By examining both regional varieties and their global acceptance, we appreciate not only the versatility of Pop Tarts but also how they influence and are influenced by the cultures they reach. The potential for innovative and localized flavors is boundless, giving snack enthusiasts from different backgrounds a piece of their culture in every bite.
Health Considerations
In today’s health-conscious world, the discussion around snacks often pivots to their nutritional value and potential risks associated with specific ingredients. When it comes to Pop Tarts, a beloved item among snack enthusiasts, understanding health considerations is vital. Here, we will dive into two key aspects: nutritional profiles and potential allergens. Each plays a crucial role in shaping consumer preferences and influencing overall dietary habits.
Nutritional Profiles
While Pop Tarts can bring back childhood memories, it’s essential to evaluate their nutritional content. Generally, these pastries contain:
- Carbohydrates: Most of the calories come from carbs, primarily sugar and refined grains.
- Fats: The pastry crust consists of saturated fats, which are often derived from oils and shortenings.
- Proteins: They contain minimal protein, typically less than three grams per serving.
- Vitamins and Minerals: Although fortified, the actual nutrient density is relatively low.
Pop Tarts, especially the dessert-inspired ones, can rack up a hefty amount of sugar in just one serving. For instance, a standard frosted Pop Tart may carry around 30 grams of sugar, which can contribute to excessive calorie intake if consumed regularly.
Many folks consume Pop Tarts for a quick energy boost, but one should be mindful that it's a fleeting source of energy.
Potential Allergens
Allergen awareness when consuming snacks can’t be overlooked. Pop Tarts contain several common allergens, making them unsuitable for certain individuals. Key allergens typically include:
- Wheat: The primary ingredient in the crust, problematic for those with gluten intolerance or celiac disease.
- Soy: Present in the filling and frosting or the oil used in production.
- Dairy: Some variations contain milk products.
It’s crucial to always check individual packaging. Some flavors might even include unique ingredients that could trigger reactions for sensitive individuals.
In a nutshell, while indulging in Pop Tarts, it’s essential to balance enjoyment with awareness. Monitoring intake and understanding the ingredients can transform a nostalgic treat into a more mindful indulgence.
Consumer Preferences
Understanding consumer preferences is key when unraveling the allure and adaptability of Pop Tarts. These delightful pastries aren't just about quick breakfasts or late-night snacks; they're often a reflection of our evolving tastes and cultural influences. As we dive into the world of Pop Tart choices, we see how varying factors, such as flavor, packaging, and marketing, shape the journey from the production line to a shopper's cart.
Popular Choices
When it comes to popular choices, one can't help but notice that certain flavors have permeated our taste buds across generations. The sweet, tantalizing burst of Strawberry remains a reigning favorite, easily spurring nostalgia for many. Not far behind, Brown Sugar Cinnamon captures hearts with its warm comfort, evoking images of cozy breakfasts.
Let’s take a look at some fan-favorite flavors:
- Strawberry: The classic, never out of style. Solid blend of sweetness and fruitiness.
- Chocolate Fudge: For the chocolate lovers among us, this offers a rich, indulgent treat.
- S'mores: Perfect for those campfire vibes, this flavor combines graham crackers, marshmallow, and chocolate.
Even with myriad options, the effectiveness of savvy marketing can't be overlooked. Eye-catching packaging and strategic advertising resonate with audiences, making familiar flavors more appealing. Brands often elevate these choices by playing on trends—think limited editions or seasonal flavors that spark interest and excitement.
Changing Trends
As tastes and societal norms shift, changing trends in consumer preferences also come to light. In recent years, there's been a noticeable tilt towards healthier options. This could be attributed to the growing awareness around nutrition and health-related concerns. Consumers now lean towards flavors that incorporate whole grains or lower sugar content, appealing to a broader audience.
Moreover, the rise of plant-based diets has influenced Pop Tart offerings. Integrating vegan or dairy-free alternatives caters to those who prioritize lifestyle choices or dietary restrictions. In today’s market, it appears that innovation plays a pivotal role in keeping Pop Tarts relevant and enticing.
Interestingly, social media has become a powerhouse in steering trends. Platforms like Reddit and Instagram serve as barometers for what’s cool and what’s not, often turning obscure flavors into heated topics of discussion. Pushing the envelope, brands aren't merely waiting for consumer feedback; they're actively engaging, making bespoke flavors that echo the palate of their audience.
"Recognizing and responding to changing trends ensures that brands maintain their relevance in a dynamic market."
In summary, consumer preferences are not just whims; they mirror the ever-evolving landscape of culture, health, and technology. It is through observing and adapting to these preferences that Pop Tart flavors continue to captivate and satisfy important personal and cultural cravings.
Innovations in Flavor
The world of Pop Tarts is not static; it ebbs and flows with emerging trends that keep snack enthusiasts curious and excited. Innovations in flavor are at the forefront of this phenomenon, as they reflect shifting consumer preferences and cultural changes. In this article, we explore how innovative flavors not only cater to evolving tastes but also address the practical aspects of marketing and product development.
New flavors play a critical role in attracting both loyal customers and newcomers alike. Brands often experiment with unexpected combinations in order to tap into unique flavor profiles that consumers may not typically associate with a Pop Tart. For instance, blending sweet and savory elements can create an enticing juxtaposition that surprises and delights. The importance of flavor innovation cannot be overstated; it allows companies to maintain relevance in a crowded snack market while appealing to a diverse audience.
Emerging Trends in Snacks
With each year, snack trends evolve, whether driven by health consciousness, dietary restrictions, or just plain curiosity. Consumers are seeking more than just flavor; they want experiences. This opens the door for Pop Tart manufacturers to think outside the box. Notably, many snack lovers today are leaning towards healthier options, leading to the emergence of flavors that utilize natural ingredients.
Some notable trends include:
- Plant-Based Options: As veganism gains traction, flavor profiles that highlight fruits and whole grains are becoming popular.
- Cultural Fusions: Global cuisine influences, like matcha or chai flavors, are creeping into traditional American snacks, inviting taste buds to travel beyond borders.
- Limited Editions with Buzz: Seasonal flavors, often linked to holidays or special events, generate excitement. Imagine Pumpkin Spice Pop Tarts in the fall.
"Innovative flavors breathe new life into a beloved classic, ensuring its place on store shelves and in our hearts."
These trends highlight how brands are listening intently to consumer desires, melding culinary creativity with market demands. By releasing innovative flavors that straddle the line between familiar and novel, brands create a dynamic selection that keeps customers interested and engaged.
Future Flavor Directions
Looking ahead, we can expect even more exciting innovations as brands adapt to future consumer preferences. A few directions can be anticipated:
- Bold Flavor Combinations: Expect everything from spicy chocolate to exotic fruit blends; the fusion of flavors may venture into the unexpected.
- Health-Focused Flavors: With increasing awareness about nutrition, brands may formulate flavors that reduce sugar without sacrificing taste. Ingredients like stevia or monk fruit could pave the way for sweeter experiences without guilt.
- Sustainability: Consumers are becoming increasingly eco-conscious. We might witness flavors produced using environmentally-friendly ingredients and practices.
- Interactive Flavor Experiences: Perhaps limited-edition Pop Tarts will come with pairing suggestions for a full meal experience, encapsulating a snack culture on a whole new level.
As the snack industry continues to evolve, so too will Pop Tarts, enticing the next generation of consumers to discover their perfect flavor match.
Closure
The exploration of Pop Tart flavors unveils not just the broad spectrum of taste, but also the collective nostalgia shared by generations. From the iconic strawberry delight to the adventurous s'mores, these pastries have etched themselves into our snack culture. The importance of this topic lies in understanding why these flavors endure and resonate with so many. The medley of flavors continues to expand, inviting new fans while retaining the loyalty of seasoned aficionados.
The Enduring Appeal of Pop Tarts
Why do Pop Tarts hold such a special place in the hearts of many? It's a question worth pondering, especially in an age where snacking options are plentiful. One reason could be the simplicity they offer. A sweet, easy-to-eat treat that can be enjoyed at any time of day is hard to pass up. They fit snugly into the hustle of modern life, ready to accompany a hurried breakfast or a midnight snack without fuss.
Plus, the variety plays a crucial role. With flavors ranging from the comforting brown sugar cinnamon to the more daring wild berry, there's a taste for every preference. This adaptability keeps the brand relevant in an evolving market.
A report from food enthusiasts on Reddit highlights how many individuals have distinct memories tied to specific flavors. Perhaps it was a favorite childhood treat or a boost during late-night study sessions. This blending of memories with flavor creates a robust emotional connection, making even the act of eating a Pop Tart something special.
"For many, Pop Tarts are more than just snacks; they're a walk down memory lane, where each bite tells a story."
Furthermore, the innovative spirit seen in limited edition and seasonal flavors sparks excitement. Brand collaborations and bold new offerings entice loyal customers to keep coming back, eager to explore what’s new on the shelf.
In a world often driven by combinatorial novelty and ever-changing trends, it is noteworthy how a simple pastry can continue to maintain relevance. The blend of rich history, cultural significance, evolving flavors, and a touch of nostalgia forms a tapestry that illustrates the charm of Pop Tarts. With new trends on the horizon, one can only speculate where this beloved snack will go next.
